Rebelle × Deauville American Film Festival - Brand Activation

For the 52nd edition of the Deauville American Film Festival, we had the pleasure of joining Rebelle for a brand activation.

Rebelle is a candy brand that creates sweets with no added sugar. A film festival felt like the perfect fit - nothing pairs better than a great screening and something to snack on.

One of the festival’s biggest moments is the opening weekend. For the occasion, we coordinated with Hopscotch to organise a lunch bringing together a range of festival guests - influencers, actors, film production teams, journalists.

Our role was to coordinate the entire activation alongside Hopscotch: communication, logistics, and on-the-ground execution. We placed candies in the talents’ rooms as a welcome touch, and designed how Rebelle would show up throughout the festival and at the lunch - from a welcome card explaining the brand’s concept, to the shipping logistics and quantities, all with the aim of maximising Rebelle’s visibility. We also organised a spa moment for the talents, offered by Rebelle.