Pop’s Development

Over a two-year period, we supported Pop’s, the iced tea brand founded by Charles Gilles-Compagnon, aka FastGoodCuisine - a content creator with over 7 million subscribers on YouTube - in the development of its brand.

Our role was highly versatile, covering multiple areas:

Brand Activation - We imagined and produced impactful experiences alongside the Pop’s team, such as the privatization of a box at the Stade de France combined with an influencer activation, designed to generate visibility and build a strong community around the brand.

Community Management & Social Media Strategy - We supported Pop’s in shaping its voice on LinkedIn and X by developing a content strategy aligned with the brand’s identity.

Press Relations - Writing press kits and press releases for key moments, such as the launch of new flavors.

Events & Partnerships - Organizing events and implementing sponsorship strategies around key moments of the year : Fête de la Musique, Halloween, and other cultural and seasonal highlights.