Clara Daguin x Lacoste - Lacoste LightClub

To launch its L003 Neo Shot sneaker, Lacoste took over Lafayette Anticipations for an experiential weekend blending fashion, art, and technology.

For this pop-up event, we coordinated the collaboration between our client, Clara Daguin, and the Lacoste team - from negotiating the terms to delivering the final piece - while representing and advocating for our client’s interests at every stage. A signature creation, at the intersection of haute couture and technology, featuring integrated lighting embedded directly into the garment.